TRAINING METHODOLOGY QUESTIONS PAPER
TRAINING METHODOLOGY QUESTIONS PAPER
1. WHICH OF THE FOLLOWING IS A PART OF PESTLE ANALYSIS ?
(A). PERSONAL FACTOR
(B). RELIGIOUS FACTOR
(C). PRIVACY FACTOR
(D). ENVIRONMENTAL FACTOR ✔
2. ANALYSE THE GIVEN STATEMENTS –
STATEMENT A: EMAIL MARKETING AND TELEPHONE SELLING ARE EXAMPLE OF INDIRECT MARKETING.
STATEMENT B: GUERRILLA MARKETING IS AN ADVERTISEMENT STRATEGY IN WHICH A COMPANY USES SURPRISE OR, UNCONVENTIONAL INTERACTION / LOGOS TO PROMOTE A PRODUCT.
(A). STATEMENT A IS CORRECT & STATEMENT B IS INCORRECT.
(B). STATEMENT A IS INCORRECT & STATEMENT B IS CORRECT. ✔
(C). BOTH THE STATEMENT ARE INCORRECT.
(D). BOTH THE STATEMENT ARE CORRECT.
3. THE CONCEPT OF CORE COMPETENCY WAS GIVEN BY –
(A). C K PRAHLAD & GARY HAMEL ✔
(B). MICHAEL PORTER
(C). ALBERT HUMPHREY
(D). MALCOLM KNOWELS
4. ANALYSE THE GIVEN STATEMENTS:
STATEMENT A: PRODUCT, PRICE, PLACE AND PROMOTION ARE PART OF 7 P OF MARKETING MIX.
STATEMENT B: MISSION, MONEY AND MANAGEMENT ARE PART OF 5 M OF ADVERTISEMENT.
(A). STATEMENT A IS CORRECT & STATEMENT B IS INCORRECT.✔
(B). STATEMENT A IS INCORRECT & STATEMENT B IS CORRECT.
(C). BOTH THE STATEMENT ARE INCORRECT.
(D). BOTH THE STATEMENT ARE CORRECT.
5. WHICH OF THE FOLLOWING STATEMENT IS CORRECT WITH RESPECT TO SWOT ANALYSIS
(A). SWOT ANALYSIS IS THE ONLY ANALYSIS METHOD WHICH IS USE TO DETERMINE THE SUCCESS OR. FAILURE OF THE SELECTED OBJECTIVE
(B). IF STRENGTH TO WEAKNESS RATIO IS GRATER THAN 1 AND OPPORTUNITY TO THREAT RATIO IS GRATER THAN 1, THEN OBJECTIVE IS MOST LIKELY TO BE ACHIEVED.✔
(C). IF STRENGTH TO WEAKNESS RATIO IS LESS THAN 1 AND OPPORTUNITY TO THREAT RATIO IS LESS THAN 1, THEN OBJECTIVE IS MOST LIKELY TO BE ACHIEVED.
(D). ALL THE GIVEN OPTION ARE CORRECT.
6. WHICH METHOD IS USED TO ANALYSE YOUR BUSINESS COMPETITION IN THE MARKET AND STATUS OF YOUR BUSINESS IN THE MARKET?
(A). UNIQUE SELLING PREPOSITION
(B). PORTER’s FIVE FORCES METHOD✔
(C). SWOT ANALYSIS
(D). PESTLE ANALYSIS
7. WHICH “P” IS NOT INCLUDED IN 7 P OF MARKETING MIX?
(A). PURPOSE✔
(B). PROMOTION
(C). PRICE
(D). PEOPLE
8. WHICH OF THE FOLLOWING COULD BE A THREAT WITH RESPECT TO SWOT ANALYSIS?
(A). CHANGE IN TECHNOLOGY✔
(B). A MARKET VACATED BY INEFFECTIVE COMPETITOR
(C). LOCATION OF YOUR BUSINESS
(D). LACK OF MARKETING EXPERTISE
9. WHICH BRANCH OF ETHICS STUDY NATURE, SCOPE AND MEANING OF MORAL JUDGEMENT?
(A). APPLIED
(B). NORMATIVE
(C). DESCRIPTIVE
(D). META✔
10. WHICH OF THE FOLLOWING COULD BE A OPPORTUNITY WITH RESPECT TO SWOT ANALYSIS?
(A). HAVING QUALITY PROCESSES AND PROCEDURES
(B). MOVING INTO NEW MARKET SEGMENTS THAT OFFER IMPROVED PROFITS✔
(C). DAMAGED REPUTATION
(D). A NEW COMPETITOR IN YOUR HOME MARKET
11. WHO USUALLY CONDUCTS A SWOT ANALYSIS FOR A BUSINESS?
(A). FINANCIAL INSTITUTION / BANK
(B). LAWYERS
(C). EMPLOYEES
(D). MANAGERS✔
12. USP IS DEFINED AS-
(A). UNIQUE SELLING PRICE
(B). UNIQUE SALES PREPOSITION
(C). UNIQUE SELLING PREPOSITION✔
(D). UNIQUE STRATEGY PROPOSITION
13. IDENTIFY THE CORRECT STATEMENT WITH RESPECT TO THE GRIEVANCE HANDLING.
(A). IN OPEN DOOR POLICY, THERE IS A PROPER METHOD OF HANDLING GRIEVANCE WHICH FOLLOWS A HIERARCHICAL METHOD OF HANDLING.
(B). IN GRIPE BOX METHOD, EMPLOYEES DROP THERE GRIEVANCE WRITTEN ON A PROPER IN THE BOX ALONG WITH THERE IDENTIFY.
(C). EXIT INTERVIEW IS THE INTERVIEW TAKEN FROM THE EMPLOYEE FOR KNOWING THERE REASON FOR LEAVING.✔
(D). ALL THE GIVEN STATEMENTS ARE CORRECT.
14. IDENTIFY THE INCORRECT STATEMENTS WITH RESPECT TO THE ETHICAL THEORY
(A). GOLDEN MEAN RULE THEORY IS RELATED TO VIRTUE ETHICS.
(B). DEONTOLOGICAL AND TELEOLOGICAL ARE THE CATEGORY OF CONDUCTIVE ETHICS.
(C). TELEOLOGICAL THEORY FOCUSES ON RESULT RATHER THAN THE MEANS BY WHICH THE RESULT IN ACHIEVED.
(D). HEDONISM AND EGOTISM FALLS UNDER DENTOLOGICAL THEORY✔
15. WHICH OF THE FOLLOWING IS NOT A PART OF PORTER’S FIVE FORCES MODEL IDENTIFY COMPETITION IN A BUSINESS ?
(A). COMPETITIVE RIVALRY
(B). CHANGE IN GOVERNMENT POLICIES WITH RESPECT TO MARKET✔
(C). BARGAINING POWER OF SUPPLIER AND CUSTOMER
(D). THREAT OF NEW ENTRANTS
16. WHICH IS THE OTHER ANALYSIS METHOD WHICH IS GENERALLY USED WITH SWOT ANALYSIS?
(A). USP ANALYSIS
(B). TARGET AUDIENCE ANALYSIS
(C). PESTLE ANALYSIS✔
(D). GLOBAL MARKET SEGMENTATION
17. ACCORDING TO WHICH ETHICAL THEORY, IF AN ACTION GIVES HAPPINESS TO A GREATER NUMBER OF PEOPLE, THAN THAT ACTION IS ETHICALLY CORRECT.
(A). UTILITARIAN THEORY✔
(B). HEDONISM THEORY
(C). EGOTISM THEORY
(D). META ETHICS
18. WHAT IS THE 8th P ADDED TO 7 P OF MARKETING MIX
(A). POLICY
(B). PUBLIC
(C). PRIORITY
(D). PRODUCTIVITY✔
19. WHICH BRANCH OF ETHICS DEALS WITH “NORMS” OR SET OF CONSIDERATIONS HOW ONE SHOULD ACT?
(A). DESCRIPTIVE
(B). NORMATIVE✔
(C). META
(D). APPLIED